Launching Potrone’s First Meta Ads Campaign

Launching Potrone’s First Meta Ads Campaign

Potrone Ltd., a new entrant in the fashion industry, needed a powerful launch strategy for their first product line.

Client

Potrone

Services

SEO and Meta Ads

Project Timeline

2021-2023

100%
Increase in Click-Through Rates
70%
Reduction in Cost Per Click
55%
Growth in Conversion Rates
45%
Increase in Return on Ad Spend

Introduction

Kataka Corp, a leading consumer electronics brand, faced challenges in maximizing their social media engagement and converting their online presence into tangible business results. They approached Catalysty for a comprehensive social media strategy to enhance their brand visibility, engage their audience, and drive sales.

Challenges

  • Low Engagement Rates: XYZ Corp's existing social media content was not generating the desired level of engagement.
  • Inconsistent Branding: Their social media profiles lacked a cohesive and recognizable brand voice.
  • Limited Reach: They were struggling to expand their audience base and reach potential customers.
  • Conversion Issues: There was a gap between social media interactions and actual sales conversions.

Solutions

Catalysty developed a multi-faceted approach to overhaul Kataka Corp's social media strategy. Analyzed Kataka Corp's current social media presence, identifying strengths, weaknesses, and opportunities.

Developed a cohesive social media strategy aligned with Kataka Corp's brand identity and business goals.

Produced high-quality, engaging content, including graphics, videos, and interactive posts, tailored to Kataka Corp's target audience. Implemented targeted campaigns to boost engagement, such as polls, contests, and live Q&A sessions.

Launched targeted ad campaigns on platforms like Facebook, Instagram, and Twitter to increase visibility and attract new followers.

Project Results

Social media engagement rose by 150%, with higher likes, comments, shares, and overall interaction on posts. A consistent and recognizable brand voice was established across all social media platforms. Kataka Corp's follower count grew by 80%, reaching a broader and more targeted audience. Social media-driven traffic to their e-commerce platform increased, resulting in a 35% rise in online sales.

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