Transforming Konstant's Email Marketing

Transforming Konstant's Email Marketing

Konstant, a large metal company, was struggling with low organic search visibility and we helped them increase their rankings from page 10 to page 1.

Client

Konstant

Services

Email Marketing

Project Timeline

2019-2023

120%
Growth in Email Open Rates
60%
Increase in Click-Through Rates
45%
Reduction in Unsubscribe Rates
30%
Increase in Sales Conversions

Introduction

Kataka Corp, a leading consumer electronics brand, faced challenges in maximizing their social media engagement and converting their online presence into tangible business results. They approached Catalysty for a comprehensive social media strategy to enhance their brand visibility, engage their audience, and drive sales.

Challenges

  • Low Engagement Rates: XYZ Corp's existing social media content was not generating the desired level of engagement.
  • Inconsistent Branding: Their social media profiles lacked a cohesive and recognizable brand voice.
  • Limited Reach: They were struggling to expand their audience base and reach potential customers.
  • Conversion Issues: There was a gap between social media interactions and actual sales conversions.

Solutions

Catalysty developed a multi-faceted approach to overhaul Kataka Corp's social media strategy. Analyzed Kataka Corp's current social media presence, identifying strengths, weaknesses, and opportunities.

Developed a cohesive social media strategy aligned with Kataka Corp's brand identity and business goals.

Produced high-quality, engaging content, including graphics, videos, and interactive posts, tailored to Kataka Corp's target audience. Implemented targeted campaigns to boost engagement, such as polls, contests, and live Q&A sessions.

Launched targeted ad campaigns on platforms like Facebook, Instagram, and Twitter to increase visibility and attract new followers.

Project Results

Social media engagement rose by 150%, with higher likes, comments, shares, and overall interaction on posts. A consistent and recognizable brand voice was established across all social media platforms. Kataka Corp's follower count grew by 80%, reaching a broader and more targeted audience. Social media-driven traffic to their e-commerce platform increased, resulting in a 35% rise in online sales.

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